Intrinsyc’s Destinator Delivers Social Media with GyPSii API

Intrinsyc Software International and GyPSii announced a partnership to integrate GyPSii’s award-winning social media and contextual advertising/coupon functionality into the Destinator navigation application for smartphones. The combination of the two heralds a first for the mobile navigation segment with the full integration of social media features into a mobile turn-by-turn navigation application.

The Dawning Age of Social Navigation

Within five years, your cell phone will replace your Garmin, TomTom or whatever personal navigation device is currently sitting in your car, according to a Forrester report published today. Forrester supports this conclusion by arguing that more young people are using their cell phones for navigation and that because the phone is web-connected rather than offering static data, it provides a greater benefit. I’m not sure I would toss out the old Garmin just yet, however.