Mobile Advertising in Navigation Driver’s Seat

After turning the navigation application world upside down, Google created more drama with the pending purchase of AdMob; rumors persist about a worldwide iPhone to be offered by Verizon; Microsoft is dumping MSN Direct; in a crossover, Dell will introduce a smartphone, while AT&T will offer a smart book.

McDonald’s Europe chooses NAVTEQ for location-based advertising

As part of the agreement McDonald’s Europe has provided NAVTEQ with location information for more than 5,500 of its restaurants in 16 countries, including an indication of where drive-in facilities are available.

Cliptoo combines content and location based services

Cliptoo is a web 2.0 mobile & internet service based on Google maps for creating, sharing, broadcasting and connecting to location based information. The service supports online area marketing of regions, cities, thematic initiatives as well as online publishers.

Useful Networks and 1020 Placecast to Offer Consumers Customized Store Locators on Mobile Phones

Useful Networks and 1020 Placecast announced today that they have joined forces to provide mobile phone users with a store locator service tied to directly to the consumers’ real time location.

TechnoCom Launches SpotOn GPS™, First U.S. Navigation and Search Application with Fully-Integrated Mobile Marketing & Advertising

TechnoCom Corporation™ announces SpotOn GPS™, a mobile advertising and marketing content delivery platform that provides comprehensive turn-by-turn navigation, search and mapping. SpotOn GPS leverages advertising with the utility of navigation, one of the most popular mobile applications.